![]() Release Date + About the LaunchCreated by Selena Gomez, Rare Beauty is challenging unrealistic standards of perfection. In Selena’s own words, “It’s not about being someone else, but being who you are.” This is makeup made to feel good in, without hiding what makes you unique. Airy and breathable, our skin-loving formulas go on easy for adjustable coverage and a fresh finish that always looks like you. 9/3Products in the LaunchLiquid Touch Weightless Foundation, $29.00 (New, Permanent)Featuring a convenient doe foot applicator, this foundation delivers pure pigments packed in a serum-like base, making it easy to blend and build coverage while evening out skin tone and hiding the look of pores—no clogging or caking. With a botanical blend of lotus, gardenia, and water lily, it calms and nourishes skin for comfortable long wear in 48 shades. For dry skin, it is recommended to moisturize and then follow with Always an Optimist Primer (sold separately) for best results.
Liquid Touch Brightening Concealer, $19.00 (New, Permanent)Featuring a convenient doe foot applicator, this foundation delivers pure pigments packed in a serum-like base, making it easy to blend and build coverage while evening out skin tone and hiding the look of pores—no clogging or caking. With a botanical blend of lotus, gardenia, and water lily, it calms and nourishes skin for comfortable long wear in 48 shades. For dry skin, it is recommended to moisturize and then follow with Always an Optimist Primer (sold separately) for best results.
, $20.00 (New, Permanent)This hydrating, whipped matte formula glides on for full-on color and a featherweight feel that stays comfortable all day with no drying or caking. Made with a botanical blend of lotus, gardenia, and white waterlily, plus Vitamin E, it nourishes while smoothing out lips with a soft blurring effect.
With Gratitude Dewy Lip Balm, $16.00 (New, Permanent)With sheer color and soft shine, this tinted lip balm wraps lips in weightless hydration that lasts all day so they feel nourished and nurtured. With shea butter and a botanical blend of lotus, gardenia, and white waterlily, it cushions lips while building color so they look fuller and healthier.
Soft Pinch Liquid Blush, $20.00 (New, Permanent)Create a pinch-perfect flush using this featherweight formula infused with long-lasting pigments that last all day. Available in matte or dewy finishes, this liquid blush blends beautifully to create soft, buildable color with a natural, second-skin finish.
Positive Light Liquid Luminizer Highlight, $22.00 (New, Permanent)Packed with light-reflecting pearl particles and a botanical blend of lotus, gardenia, and white waterlily, this multidimensional formula lends skin a dewy glow in seconds. Mix this weightless liquid highlighter with foundation or layer it across the high points of the face for instant radiance.
Additional Products, $5.00 to $26.00 (New, Permanent)
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